At the Movies with Monica Petrucci
Box Office Report: 'John Carter' takes in $30.6-M Domestically, $101.2-M Globally
Andrew Stanton's 3-D SyFy epic John Carter hit $30.6-M in its North American debut and opened Internationally to $70.6-M for a total $101.2-M Worldwide.
Industry experts say Andrew Stanton's $250-M SyFy spectacle will be a substantial loss for Disney; "Dr. Seuss' The Lorax" beat "John Carter" in North America with $39.1-M.
John Carter opened better than forecast Globally. John Carter cost $250-M to produce + a marketing spend that puts the total cost close to $350-M.
John Carter needs to earn as much as $600-M Worldwide, an difficult mark to tap based on opening numbers.
Box office observers have compared John Carter's potential to Disney's Prince of Persia, which earned $90.8-M domestically and $244-M Internationally in Y 2010
In North America, John Carter was hammered by Universal and Illumination's Dr. Seuss' The Lorax, which earned a stellar $39.1-M in its 2nd outing for a domestic take of $122-M.
The good news for Disney was that John Carter received a B+ CinemaScore and was up 25% Saturday, reflecting positive buzz. The film played best to older fan boys, but needed an equally strong showing from younger males. On Saturday, families turned out as well, making up 20% of the audience.
About 60% of the audience was over the age of 25, according to exit polls conducted by Disney, and 64% of those buying tickets were males.
Internationally, John Carter opened strong in Russia, grossing roughly $17-M, and did good business in Asia too. Its European performance was mixed.
John Carter played in a total of 3,746 screens domestically, including 2,614 3-D screens and 289 IMAX locations, which combined turned in 64% of the gross, a good share for 3-D.
John Carter did especially well in IMAX locations, the fan boys haven, which turned in $5-M, or 17% of the business. Of the Top 10 screens in the Country for the film, 8 were IMAX.
The weekend's other new nationwide entries were-Eddie Murphy comedy A Thousand Words, from DreamWorks and Paramount, and Elizabeth Olsen horror pic Silent House.
Distributed by Open Road Films for Liddell Entertainment, Silent House tied for #. 4 with holdover Act of Valor, grossing $7-M.
A Thousand Words–coming in # 6 with $6.4-M, has not broken Eddie Murphy's recent losing streak though it did a bit better than Imagine That, $5.5-M and Meet Dave at $5.2-M.
Thousand Words has been awaiting release for 4 yrs, and drew a B- CinemaScore. Females made up 55% of the audience, while 61% were over the age of 25. DreamWorks produced the film for $40-M
Specialty box office: Jennifer Westfeldt's comedy Friends With Kids, from Roadside Attraction debuted. The film, starring Adam Scott, Kristin Wiig, Maya Rudolph, Megan Fox, Ed Burns, Chris O'Dowd and John Hamm, grossed $2.2-M from 374 theaters across the country for a per location average of $5,800. Next weekend, the film will be playing in a total of 600 theaters.
Lasse Hallstrom's Ewan McGregor-Emily Blunt adventure comedy Salmon Fishing in the Yemen, bought by CBS Films at the 2011 Toronto Film Festival, opened in 18 locations, grossing $240,000 for a location average of $13,333. Females drove Salmon Fishing, making up 61% of the audience. More than 70% of the audience was over the age of 50. CBS Films had more good news this weekend as The Woman in Black reached $53-M domestically.
Footnote opened in 2 theaters in New York, grossing $48,076 for a location average of $24,038. Sony Pictures Classics is distributing the film in the US.
For full weekend results, see below.
Domestic Box Office, March 9-March 11
Title/Weeks in Release/Theater Count, Studio/Three Day Weekend Total/Cume
1. Dr. Seuss' The Lorax, 2/3,746, Universal/Illumination, $39.1-M, $122-M.
2. John Carter, 1/3,749, Disney, $30.6-M.
3. Project X, 2/3,055, Warner Bros., $11.6-M, $40-M.
4. Silent House, 1/2,124, Open Road Films, $7.01-M.
5. Act of Valor, 3/2,951, Relativity/Bandito Brothers, $7-M, $56.1-M.
6. A Thousand Words, 1/1,890, Paramount/DreamWorks, $6.4-M.
7. Safe House, 5/2,144, Universal, $5-M, $115.8-M.
8. The Vow, 5/2,478, Screen Gems/Spyglass, $4-M, $117.6-M.
9. This Means War, 4/1,949, Fox, $3.8-M, $46.9-M.
10. Journey 2, 5/2,525, New Line/Warner Bros., $3.7-M, $90.7-M.
Have some fun, see a movie this week.
All the best,
Monica Petrucci from Tinsel Town
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