Sometimes rumors turn out to be true, as is the case with Walmart's decision to launch an in-store disc to digital conversion service. Starting next month, customers will be able to bring their DVDs and Blu-rays to more than 3,500 Walmart stores to have their discs converted into digital access files.
Customers can convert a standard-res or HD movie for $2, or they can upgrade a standard-res title to HD for $5. Walmart will assist customers with opening free VUDU accounts, and converted movies will then be placed into users' accounts, which can be accessed from many internet connected devices. Customers can also watch and purchase UltraViolet-enabled titles through Walmart's VUDU service.
Ron Sanders, president of Warner Home Video, was quoted as saying the following about the new service:
"Consumers want value and convenience and Walmart's disc-to-digital service will deliver both while helping consumers realize the benefits of digital ownership . . . Between the heavy foot traffic in-store and the aggressive educational campaign Walmart is planning, this partnership is the perfect opportunity for us to reach a mainstream audience much sooner than by more traditional means, while making the process as quick and easy for consumers as possible."
What do you think, Insiders? Is the pricing fair and the convenience factor right on the money? Will you be bringing your "obsolete" DVDs and Blu-rays down to your local Walmart for a spiffy conversion?
[via Engadget]
