"Gossip Girl" star Blake Lively is the new face of the new fragrance, "Gucci Première"!
"Gucci is a staple. It is a brand I have always looked up to because to me it represents strength," the 24 year-old actress told WWD. "In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn't be more proud to be working with Gucci and its heart, Frida."
Gucci Première will be available in the U.K. in late July and worldwide in September.
[Photo courtesy of CW]