July 2, 2012 – 1:38 am
NEW YORK, June 7, 2012 /PRNewswire/ — Ryka , a women usually competition company, announces the launch of the Ryka Mobile Fitness Zone , a unstable activation that will display the brand and teach thousands of American women on exercise regimens whilst it travels from coastline to coastline during the Ryka Mobile Fitness Zone Tour .
Kicking off during FFANY in New York City, Ryka 's Mobile Fitness lorry will be open to the open giving women access opposite the nation to come together them in celebrating the 25th jubilee of the "brand done for women by women." Guests will be invited to verbalise with Ryka ambassadors about the ultimate shoe designs, assessment out the cozy Ryka styles and even try their fitness at a spinning honor circle diversion in attempts of scoring the chance to travel divided with a brand new span of sneakers.
"We are overjoyed to have combined a hands-on experience to reconnoitre jaunty shoe enthusiasts with our brand in such a unique, non-traditional way," says Ed Goldman, Ryka 's Vice President of Marketing. " Ryka is violation divided from established sneaker brands, and the Mobile Fitness Zone Tour provides us with a great chance to attain the masses."
Ryka 's Mobile Fitness Truck will debate opposite the United States this summer and make appearances in leading cities inclusive New York, Miami, Indianapolis, Salt Lake City, Los Angeles, and Chicago. The lorry will moreover be creation stops at high-profile superstar events such as Super Saturday in the Hamptons, the Teen Choice Awards in Los Angeles and Mercedes Benz Fashion Week in New York. Attending these events will capacitate Ryka to re-connect with a few of their superstar fans that add Lindsay Lohan, Joy Bryant, AnnaLynne McCord, Elizabeth Olsen and Hillary Duff.
About Ryka :
Ryka was the initial women's-only jaunty shoes line combined by women is to unique needs of women. Ryka's objective is to simulate the certainty and strength of every modern woman. The brand seeks to link up every lady with her middle passion for fitness. Women lenient women is at the core of Ryka, and the mantra of the brand's constant and like-minded following. For more information, go to . Ryka is segment of Brown Shoe Company's Healthy Living portfolio of brands.
Media Contact:
Brandon Sansone
Fingerprint Communications
(212) 338-9800
brandon@fingerprintcom.net
Tags: fitness women
